Yellowknife Tennis Club Logo

Client name: Yellowknife Tennis Club

Project type: Logo Design

THE CHALLENGE

The club’s existing logo had become dated and no longer reflected its identity or growing community. It needed a contemporary and versatile brand refresh.

THE SOLUTION

The new logo brings together familiar elements of the sport, including a tennis ball, court lines and a fresh colour palette, with the shape of the midnight sun, a defining feature of tennis during Yellowknife’s short summer season. The refreshed identity has been applied to signage, T-shirts and hats.